Proofreading or editing product catalogues and other longer marketing materials is normally done after formatting is complete. This is because the layout and images are an integral part of the work. I proofread the formatted version as a PDF file and mark all changes digitally on the PDF file. The formatter can then easily use the marked-up PDF file as a guide for final corrections.
I check catalogue information for accuracy, as well as obvious typographical errors or grammar issues. In some cases, only a simple proofread of the complete work is needed to check that the layout and formatting has not inadvertently removed or changed content.
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